Mobile Local Search

It is mainly used by people who are in a local area searching for a nearby service whether it is a business, pub, restaurant, gym, massage therapist etc

Not only can they search but they can also separate the results based on

1. open now - is the business open at the time they are searching 
2. ratings/reviews  - they can select to see the businesses with the most reviews 
3. distance - based on where they are when they search they can select the business that is the closest in distance to them 

While the search engines are still the most popular place for people to search there are an increasing number of people using

• Social media - searching on places like Facebook 
• Business review sites (like Yelp) 
• Four Square to find out if friends/family have been to a business within the local area 
• Twitter to ask if anyone knows of a place in the local area 

If your business is going to stand a chance of being found for a mobile local search you need to  set up a business listing with the three main search engines - Google, Yahoo and Bing.  All three of them offer local business services that are free to use and give you an opportunity to promote your local business, as well as offer coupons and special discounts.

Once your local business is included on Maps you will then qualify to be included in the search results of a local search as long as you have optimised your listing in a way that ensures the search engines are clear about what you do and the local community your serve.

Is Your Website Mobile Friendly?

Not only must your business be found but you need to ensure that it can be viewed easily on a mobile device. Your website must be mobile search ready so that when people visit they can get access to the information they need quickly.

There are now more mobile phones in the world than there are computers - mobile advertising continues to grow despite the decline in traditional print media. Mobiles are getting better and faster at helping us stay in touch without the need of logging on to our computer.

This is not a trend that is about to slow down right now and your health and wellness business can benefit from being found on the internet and doing a few small things to optimise your local presence.

Have you signed up to recieve our local marketing report?

I recommend you do and let me help you stay in touch with local search marketing, digital marketing and the wonderful mobile local search because they are  constantly changing and evolving.

Reach more customers using SMS Marketing

Not only can potential customers find your local business but you can also use SMS Text messaging as a way to

• remind clients of important appointments
• advertise special offers/discounts
• promote your latest exercise class/event

It is becoming easier than email and far more effective to send a text message to new and existing customers.  Is your business using this important method of communication yet?